Hey, I’m Jason.
I've spent the last 10+ years helping health, fitness, and wellness brands move from what works now to what works next.
FitPro Brand Blueprint
The Ultimate 6-week Guide to Unlocking Your Unique #FitproPosition™
In the competitive fitness industry, having a clear understanding of who you are and what you bring to the table can help you differentiate yourself from other instructors and businesses. Unlock everything conventional teacher training programs can’t (and won’t) teach you! The secret sauce that will give you the STAR POWER you need to catapult your to fitness career to the next level and set you apart from your competition.
Get ready to rock your brand and take your class to the next level.
Hi, I’m Jason,
I've spent the last 10+ years helping health, fitness, and wellness brands move from what works now to what works next. My work is about momentum, not titles, not vanity metrics. I specialize in navigating complexity when growth outpaces structure. I help teams clarify their direction, build what they need to get there, and align the right people around a shared mission.
My background spans digital wellness, boutique fitness, physical therapy, and health tech. Whether I’m launching a content engine from scratch or optimizing a multi-site operation, my focus stays the same: bring clarity, build momentum, and drive results that matter.
Over the past decade, I’ve managed instructor talent operations, training, and programming for everything from boutique studios and AI-driven fitness apps to global connected fitness brands. Before stepping into management, I taught sold-out fitness classes in New York City and was featured in outlets like Well + Good and Yahoo Life.
My journey has been anything but traditional. I started out studying classical music, led a NYC restaurant to earn a coveted New York Times star, launched my own supper club, and taught over 10,000 fitness classes across the globe.
When I’m not working, you’ll find me training for my next marathon, hitting the weights, or walking my dog Sprout along the Charles.
FACE YOUR FEELS
Apparel | Today, I am _____.
Face Your Feels was created for those willing to meet themselves honestly. We believe strength comes from confronting what’s real—your emotions, your patterns, your fears, and the parts of yourself you’ve avoided. Our brand is a reminder that growth doesn’t come from bypassing your feelings, but from facing them head-on.
Movement is our medium. Breath is our anchor. Presence is our practice.
Every piece we create carries the same invitation: “Today, I am ______.”
A blank space you fill with truth—not what you think you should feel, but what you actually feel. Some days it’s grounded. Some days it’s uncertain. Some days it’s powerful. All of it is valid. All of it belongs.
Face Your Feels is more than apparel. It’s a daily ritual. A mirror. A call to return to yourself.
My Work
FACE YOUR FEELS
Founder | Apparel
Face Your Feels was created for those willing to meet themselves honestly. We believe strength comes from confronting what’s real, Our brand is a reminder that growth doesn’t come from bypassing your feelings, but from facing them head-on.
FitPro Playbook
Founder | Book & Consulting
Every day the fitness, health, and wellness industry gets more saturated, more volatile, and more confusing. It’s critical that you stand out in the crowd and make an impact. I’ll help you unlock effective, data-driven solutions, So you have freedom to unleash your creativity!
Previously
POST Physical Therapy
Director of Operations | Physical Therapy Clinic
POST PT Provides the highest quality one-on-one care, focused on measurable outcomes that help you see real progress. Every session is exclusively with your physical therapist so you receive the personalized attention you deserve.
What Clients are Saying
“Jason's talents and accomplishments are what set him, and his work, apart from his peers. Being extremely talented at conducting in depth research and analysis he is able to adapt and become an expert at anything he is tasked with. He is highly capable at synthesizing data in a smart and intuitive manner, highlighting industry trends and user data to make and guide effective decision-making. Jason consistently performs at a very high level and is a trusted resource to any team. Areas where Jason consistently excels include payroll, various budgeting and cost analyses, scheduling and schedule design, training, panel hosting, organization, and data analytics.”
Kevin Custer | Chief Content Officer | Echelon Fitness
“Jason has a unique ability to program content in a very creative way that yields high engagement and ultimately, reduces cost per asset across the library. I am always impressed by his empathetic, but direct, leadership style. He knows how to get results from people while also encouraging them to grow within their unique skill set. Jason will never shy away from a project - there is no challenge too big and no hurdle he won't attack with enthusiasm and innovation.”
Katy Neville | Head of Fitness Programming | Amazon Halo
Get in Touch!
Schedule a kickoff call with me! We’ll cover where you’re at, your goals, and start to put together a plan of action.